WHY A MARKETING DIRECTOR
OF A $25 -- $750 MILLION COMPANY
SHOULD HIRE THE KULLBERG CONSULTING GROUP
When your success demands that you create a marketing or
marketing communications initiative with the strongest
results in the least amount of time and with the best return for
your dollar, you should consider hiring the Kullberg Consulting
The benefits of working with KCG include:
- A client-responsive structure, truly unique in the industry,
that fills the void created by the dramatic downsizing of the
corporate marketing function;
- Experienced and seasoned professionals, working daily
on your business, with extraordinary depth of
experience, who help you solve your marketing or marketing
communications problems with the most effective return for your
dollar. And we do it more quickly than less experienced or less
talented outside vendors or internal staff;
- A fully-integrated process with a rapid startup that unleashes
the power of the experience and expertise that KCG members have
across disciplines, industries and brands to provide meaningful
solutions to your problems;
- Professionals who both develop and execute exciting strategies
that dramatically improve your chances of success compared
to traditional agencies or suppliers;
The KCG experience is unlike any other you have known. All members
are senior professionals who own their own companies
but choose to work together, as needed, to solve your problems.
Junior staffers do not service our clients.
Each KCG member company maintains its own client base, but they
come together on KCG assignments.
We are a fully integrated, seamless team
with tremendous respect for each other’s area of expertise.
There are no internal turf fights, no hierarchy of management approvals,
and no need to fulfill profit quotas to a holding company, no quarterly
numbers to make.
Also, because we are not guided by the need to justify
the use of a particular marketing discipline, or to
support financially a large infrastructure or agency branch offices,
KCG can be candid in its appraisals, unbiased in its advice and
media-neutral in its recommendations.
For over a decade, we have developed effective, sometimes groundbreaking,
solutions to our clients’ problems. For some clients we have
created and implemented national and international marketing initiatives.
For others, we have worked closely to augment and expand their in-house
For both, we have created marketing and marketing communications
programs that deliver dramatic return on investment.
And, importantly, you save money because you pay only
for the marketing disciplines you need to get your
job done. You save money because with our structure you are not
paying the significant overhead charges normally required to engage
this range of seasoned professionals, even if they could
be found under one roof. The backgrounds of
KCG members include:
| Brand Identity/Audit
|| POP/Retail Environments
| Corporate Identity
|| Public/Community Relations
| Direct Response
| Event Development/Execution
|| Sales Prospecting/Business Development
|| Sales Promotion
| Media Planning/Buying
|| Sports Marketing
|| Web Development/Enhancement
You also save money because we don’t care how much you spend
or in which discipline you spend it because almost all of our services
are fee based, rather than the traditional percentage markups that
focus on a client spending as much money as possible.
Because we have eliminated the markup strategy for compensation,
KCG professionals actually focus on the work needed to improve a
This alliance of professionals who are the Kullberg Consulting
Group and who will work on your business will strive to improve
your marketing ROI. They are no longer interested in receiving industry
awards, because they already have them. They are,
however, interested in creating a solid product
Because they are experienced in so many industries and
organizations, they will not spend bundles of your money
trying to learn and cope with unfamiliar subject matter.
And because they are independent, they are not subject to the ever-increasing
stream of office politics in an age of corporate consolidation.
KCG members are acknowledged leaders in their fields. We have already
won the awards. And we see our clients as our partners, not cash
To answer the question again, you should choose the Kullberg Consulting
Group when you want to work with experienced professionals whom
you can trust to provide superb work, without hidden agendas, on
time and on budget.
Gary Kullberg founded and manages the eleven+ year old Kullberg Consulting
Group, a strategic partnership of sixty companies representing all
disciplines of marketing communications. He is a well respected
marketing and marketing communications professional who has practiced
his craft in New York, and now Rhode Island, for over 30 years.