A UNIQUE ALLIANCE OF SALES DEVELOPMENT, MARKETING
AND MARKETING COMMUNICATIONS ANNOUNCED BY
KULLBERG CONSULTING GROUP AND BROADREACH PARTNERS
BroadReach Partners, which helps companies maximize their sales
pipelines, through its proprietary prospecting and business development
process and hands-on staff of senior sales professionals, has entered
into a strategic alliance with the Kullberg Consulting Group (KCG),
which, itself, is a strategic alliance of sixty companies representing
all disciplines of marketing and marketing communications.
Improved Marketing and Sales ROI
This alliance provides KCG the ability to offer its clients the
uniquely qualified sales pipeline development services of BroadReach
Partners, thereby improving the ability to increase and measure
the ROI of marketing and marketing communications programs developed
Similarly, the alliance provides BroadReach Partners the ability
to augment its clients' marketing, market research and marketing
communications programs, before or during its long-term client engagements
to build a sustained sales pipeline.
A Win, Win
Marketing and Sales Departments often do not work in close coordination
and, in today's environment, where many people are involved in the
purchase decision process, working in concert is a critical need,"
said Gary Kullberg, Chief Executive Officer of KCG. "The Marketing
Department wonders what happened to the sales leads it generated,
while the Sales Department wants less focus on introductory sales
leads and more focus on well-qualified sales opportunities," he
continued. "Our alliance integrates two outsourced, senior
level, professional teams--one sales and one marketing--for a coordinated
go-to-market approach that substantially improves ROI from the new
business revenue generated," he concluded.
This exclusive association between BroadReach and KCG also provides
clients with significant flexibility, as the various services can
be individually picked, "cafeteria-style". And, no service has to
be included, as the client chooses only what is needed. Further,
because it is a strategic alliance, and not a partnership, clients
are not paying for the staggering overhead of this wide range of
professionals, even if they could be found under one roof.
"Since our founding in 1993, our mission has been to fill our clients'
sales pipelines with highly targeted, strategic sales opportunities,
using our unique process of marketplace identification, initial
senior level sales contact, and relationship-oriented ongoing sales
development process," said Phil Arturi, Managing Director of BroadReach
Partners. "Often, however, Fortune 1000 firms are not able
to effectively integrate marketing communications with sales messaging
prior to entering a new market. And, in rapidly changing markets,
even timely mid-course corrections to marketing communications programs
are difficult because of the tight coordination involved, resulting
in lost sales for everyone," he continued.
"But now they can access this expertise, to everyone's benefit,
while knowing that they're working with senior level executives
at every position. Neither of our groups uses less talented juniors
to fill in," Arturi concluded.
* * * * *
BroadReach Partners is a professional services firm with over a
decade of experience, specializing in creating and implementing
successful business development programs that increase sales revenue
and accelerate client acquisition.
BroadReach has been able to achieve consistent and positive results
for well over 100 clients, across industries, based on its proprietary
methodology and highly trained staff of business development professionals,
who possess, on average, 20 -- 25 years of experience.
The company is uniquely qualified as a "best-of-breed" business
development service provider because of its singular focus on sophisticated
opportunity creation and qualification, with particular strengths
in the consulting services, financial, insurance, outsourcing, pharmaceuticals,
software and technology industries.
BroadReach takes a specialized approach to each client's needs,
and assigns to each client a dedicated team, consisting of a Program
Director, Business Development Specialists, and a Data Management
Specialist. Weekly and monthly collaborative program dialogues include
qualified new business opportunities developed; targeted actions
to help win those opportunities, market and competitive intelligence
uncovered; updated, cleansed or created new contacts for marketing
programs; increased market awareness within the targeted prospect
firms; and objections to be overcome.
Dustin Manocha, Business Development Director, can be reached at
203.921.4425 or firstname.lastname@example.org.
To learn more, visit www.broadreachpartnersinc.com.
* * * * *
The Kullberg Consulting Group, founded in 1994, is a media neutral
strategic alliance of sixty companies representing all disciplines
of marketing and marketing communications who come together, as
needed, to provide seamless, integrated strategic and executional
solutions to a client’s business needs. Disciplines include:
|| Packaging/ Point-of-Purchase
| Brand/Corporate Identity
|| Public/Community Relations
| Direct Response
|| Sales Promotion
| Event Creation/Management
|| Sports Marketing
| Market Research
|| Web Development/Search Engine Optimization
Each KCG client receives high level day-to-day professional service
from whatever discipline(s) is employed to address the task at hand.
The combined backgrounds represented by these senior level professionals
include experience with over 585 companies or organizations in 21
major industry groups.
Because of its unique structure, KCG has no vested interest in
“selling” one discipline over another, nor are there
any branch office overheads to support. As an added benefit, candor
Recently, the company introduced Marketing Milestone, a service
that develops and executes customized, meaningful and efficient
marketing programs to help companies and brands profitably market
Gary Kullberg, Chief Executive Officer, can be reached at 401.886.5001